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Executive Profile

Matt Phillips

AI strategy and product leader with a decade in data and AI product leadership, most recently leading enterprise AI transformation at a $10B+ consumer services company and building a GenAI consulting practice. Known for taking AI from pilot to production in regulated environments, and for bringing people along with it.

  • Director of Intelligent Engineering & AI Strategy
  • Artisan Studios
  • Franklin, TN

Executive biography

Matt Phillips is an AI strategy and product leader who has spent his career turning emerging technology into measurable business outcomes. He currently leads the GenAI practice at Artisan Studios, a full-service technology consultancy, where he builds repeatable AI delivery frameworks and prototypes agentic solutions hands-on for clients in government, food service, and supply chain.

Before Artisan, Matt spent 14 years at Asurion, the device protection and tech support company serving 300M+ consumers through 50+ carrier partnerships. He grew from product marketing into AI/ML product leadership, scaling real-time speech-to-text into the foundation of Asurion's AI services, championing a secure on-prem AI platform that generated $12M in documented value, and launching the company's first LLM-powered Expert Copilots. As Director of AI Transformation & Strategy, he built the Responsible AI governance framework, scaled an AI Champions network past its adoption target, and presented AI strategy to the Board of Directors.

Matt writes about human-centered AI on Substack and speaks on AI at scale and AI with human oversight. His leadership philosophy is simple: people thrive on purpose, not pressure.

Elevator pitch

I help organizations get real value from AI by pairing strategy with hands-on building and purpose-led change. I've taken AI from prototype to production inside a regulated, 300M-consumer business, built the governance that let it scale, and now prototype agentic solutions myself so the roadmap matches what's actually possible.

Leadership philosophy

Purpose over pressure.

Clear purpose reduces AI anxiety; fear-driven mandates produce shallow adoption.

Outcomes over output.

Every initiative traces to a measured result, not a deck.

Build to learn.

Leaders who prototype make better calls on timelines and risk.

Bring people along.

Embedded champions and open communities scale fluency faster than training programs.

Career milestones

  1. Mar 2026 to Present

    Director of Intelligent Engineering & AI Strategy

    Artisan Studios

  2. Nov 2024 to Mar 2026

    Director of AI Transformation & Strategy

    Asurion

  3. Mar 2023 to Nov 2024

    Director of Generative AI Product Strategy

    Asurion

  4. Sep 2019 to Mar 2023

    Director of AI/ML Product Management

    Asurion

  5. Oct 2017 to Sep 2019

    Senior Product Manager, Analytics

    Asurion

  6. Sep 2012 to Oct 2017

    Senior Product & Marketing Manager, Client Solutions

    Asurion

  7. Earlier career

    Earlier career

    Cincinnati Bell

Speaking & Media

Signature topics

  • Purpose over pressure: leading AI adoption without fear
  • Constraint-aware agents: governance as a product feature
  • From pilot to production: making AI pay off in regulated operations
  • The builder-leader: why AI strategists should prototype

Curated thought leadership

2 minute read

From Bench to Building (Part 1)

A career spent adjacent to building, and the moment that changed. The barrier to shipping software is no longer knowledge, it's the willingness to stay in the problem.

  • Career
  • Builders
  • Mindset

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